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The future of tourism: flying blind means only benefiting those who seek to line their own pockets and who need to compensate for their lack of ideas with building developments and imposed construction projects, over-supply of beds or other mistakes. The desire to turn a profit and to attract curious masses is getting bigger, further, faster and increasingly manic. All other tourism-related principles are hung out to dry. In cases like this it is impossible square the circle. When this approach is taken, involving a the need always to supersede what has gone before, you soon reach a point that is no longer financially viable. The consequence is only logical. Such approaches and visions are not just the snows of yesteryear, but actually still hang far behind the rational and necessary development of international tourism. This is true throughout the world...

This means that in fact there is just one question: Who could be so naive these days to support visions and projects that build on quantity rather than quality? Provider and consumer. The majority of tourism businesses, regions and organisations worldwide also look to weather conditions, costs, building activity, trends, specific target groups, dumping prices and the developments pursued by others in their own country or in other countries as the basis for their decisions. Wouldn't it be better if these core problems could be nipped in the bud before they become a challenge in advance of each season? As seldom before, it is vital that we should respect and protect our immediate environment, learning and benefiting from it. People need to see a positive side to tourism, rather than a negative one. Progress can be made in this area any time, however always in the direction of innovation, which lives on great ideas, solutions and services. Results that do not need eye-catching packaging or that do not already exist many times over. Programmes that are underlined by the origins of a location, region or organisation. Welcome to the world of Bluebird!


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